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In collaboration with the European Travel Commission (ETC), Visit Monaco and Atout France have partnered to organise a six-day fam trip showcasing the very best of these two glamorous destinations including unique cultural experiences, prestigious hotels and fine dining restaurants.

A select group of six high-end Australian travel advisors embarked on an immersive famil to Monaco and Nice from 9 to 14 October 2024. The exclusive itinerary offered the advisors an unparalleled opportunity to discover the finest in luxury, culture, and hospitality on the Riviera.

Key Highlights

• Monaco

  • Luxury hotels and gastronomy: Advisors checked-in in Monaco at the iconic 5* Hotel de Paris Monte-Carlo and visited the 5* Metropole Hotel Monte-Carlo, both showcasing the pinnacle of luxury accommodation. The educational featured culinary highlights, including Michelin-starred restaurants Pavyllon and Les Ambassadeurs by Christophe Cussac, as well as the legendary Café de Paris
  • Experiential activities: Unique experiences such as a vintage car tour of Monaco, a gin tasting at La Distillerie de Monaco, a visit to the Oceanographic Museum, and witnessing the changing of the guards at the Prince’s Palace further enhanced the advisors’ appreciation of the Principality’s cultural and historical wealth. To conclude the fam trip in the most memorable way, the advisors enjoyed a 7-minute helicopter transfer by Blade from Monaco to Nice Airport, offering breathtaking views of the French Riviera.

“This joint fam trip was the perfect opportunity to showcase the unique combination of luxury and culture, with first-hand experiences of what makes Monaco and Nice truly unparalleled, helping them to create unforgettable itineraries for their clients,” remarked Claire Neil, Regional Manager Australia and New Zealand for Visit Monaco.

“With so many recent openings and updates, it was valuable for the advisors to (re)discover Monaco and experience how the destination continues to evolve while preserving its distinctive charm.”

• Nice Côte d’Azur Metropolitan Area

  • Luxury accommodation: during their stay in the Nice Côte d’Azur Metropolitan Area, advisors had the opportunity to stay in 2 iconic 5-star luxury properties in Nice: Le Negresco Hotel and the Anantara Plaza Nice Hotel. They also discovered two brand new 5-star hotels : the Hôtel du Couvent (opened in June 2024) and the Hôtel Le Victoria by the Maison Albar Group in the pre-opening phase (scheduled to open in November 2024), which will mark the move upmarket in Nice’s hotel offer. The discovery of luxury establishments continued in Saint-Jean-Cap-Ferrat with the 5* Hôtel Royal Riviera.
  • Cultural discovery and Mediterranean Art of Living: The fam trip featured cultural and gastronomic experiences with visits to the Villa Masséna, the Palais Lascaris, the Villa Ephrussi de Rothschild and the Bellet vineyards, which have a registered designation of origin for all three colours of wine. The trip also included unique activities, such as a VIP shopping experience at Galeries Lafayette in Nice Masséna, a fragrance creation workshop at Galimard Perfume Factory and an immersive segway tour of Nice.

Dominique Maulin-Diabira, Regional Director for Atout France in Australia, added, “The Nice Côte d’Azur Metropolitan Area embodies a seamless blend of luxury, heritage, and Mediterranean sophistication. Through this fam trip, advisors were able to immerse themselves in the richness of Nice’s evolving luxury offering, from staying at iconic 5-star properties to experiencing the cultural treasures and unique lifestyle that make the destination truly exceptional.

“With exciting new hotel openings and exclusive experiences, Nice continues to assert its position as a premier destination for discerning travellers seeking both authenticity and elegance.

“As our partner, the Nice Côte d’Azur Tourism Office, perfectly puts it, ‘Winter is the new summer.’ We are proud to showcase how the region is elevating its appeal in the global luxury segment.”

Lead image: On the terrace of Michelin-star restaurant Pavyllon* at Hotel Hermitage Monte-Carlo with a view on Port Hercules in Monaco – From left are: Anouk Modena, Visit Monaco;, Laura Antal, Frontier Travel; Sienna Gardner, Travelling Places, Simon Andrews, Orbit World Travel; Leanne Mitchell, Travel Inspiration; Jennifer Day. Ramsgate Travel; Nina Moussalli, LUXE by itravel and Melodie Fangfang Li Porta, SBM Monte-Carlo.

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