Thursday, 21 November 2024
Hapag-Lloyd Cruises onboards new sales executive
by Rose White
Hapag-Lloyd Cruises has appointed Jan Viebrock to the role of Senior International Sales Manager, among a shuffle in sales roles with the German luxury cruise line. Effective this month, Lina Kruse has taken on the responsibilities as Head of Sales – a newly created position. Both executive will report to Elvir Johic, Director Sales Hapag-Lloyd Cruises.
With his international expertise in the tourism industry, Viebrock will be responsible for the further development of business activities in the non-German-speaking source markets.
In order to sharpen the regional activities, there is now a separation between the German-speaking countries of Germany, Austria and Switzerland and the international core markets, with a focus on Benelux, the UK, North America, Denmark, Sweden, Norway and Finland as well as Australia and New Zealand.
Subscribe to LATTE Cruise’s free eNewsletter to keep up to date with everything in the luxury cruise space.
The team around Viebrock aims to expand the business in the non-German-speaking focus markets and to further advance the growth strategy.
Under the leadership of Kruse, the team will in future focus on optimising the support of partners and agencies in Germany, Austria and Switzerland and their specific requirements. This includes increasing activities across all B2B channels, coordinated campaign-oriented marketing, increasing the visibility of the brand in travel agencies, as well as creating marketing plans and training travel agents for ship tours and seminar trips.
“With the new strategic positioning, the strengthening of our team and the comprehensive sales activities, we can focus even more specifically on the needs of our customers and underline the central role of our travel agency partners. In this way, we can respond together to the growing demand for tailor-made trips in the luxury segment,” said Clas Eckholt, Vice President Commercial of TUI Cruises.
Lead image: Hapag-Lloyd Cruises’ Jan Viebrock, Fabian Knemeyer, Lisa Völlmert, Elvir Johic, Lina Kruse and Sarah Hartmann-Kruse (from left to right), © Hapag-Lloyd Cruises
The post Hapag-Lloyd Cruises onboards new sales executive appeared first on LATTE Luxury News.
