Thursday, 19 December 2024
LTC’s ‘Leaders Who Lunch’ dine with Ritz-Carlton Yachts
by Rose White
The Luxury Travel Collection’s (LTC) first Sydney-based ‘Leaders Who Lunch’ (LWL) event was held on Monday 16 December with one of the newest and most exciting luxury cruise brands in the world – The Ritz-Carlton Yacht Collection.
The Ritz-Carlton Yacht Collection’s Senior Vice President of Global Sales, Kristian C Anderson and Vice President and General Manager, Asia Pacific, Seb Seward joined an intimate group of 20 Luxury Travel Collection leaders for a private dining experience at ARIA restaurant, overlooking the Sydney Opera House.
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Anderson was generous with guests, sharing past, present and future strategic insights into the development of the brand and business since it was first conceived 10 years ago as an important extension to the Ritz-Carlton hotel brand. The first yacht, Evrima, was launched in October 2022. Ilma, the brand’s second yacht, launched in August 2024.
The new cruise line has been successfully luring younger audiences to the sea, with an average age of 54 years, and new-to-cruise guests account for half its audience.
One of the key differentiators for The Ritz-Carlton Yacht Collection is the rich history and customer promise of the Ritz-Carlton hotel brand which flows into the Yacht Collection where guests experience the same famous service values, as the team also shares the motto ‘Ladies and Gentlemen serving Ladies and Gentlemen’.
The Leaders Who Lunch concept was designed by LTC to directly connect the most senior people from the brand’s luxury supplier portfolio with luxury member agency owners and leaders, to ensure that the vision and strategy of the brands are shared directly by the people who lead them, said Anna Burgdorf, Luxury Travel Collection General Manager of Brand.
“There is no better way to deeply understand a brand you are recommending to a client than to meet face to face with someone like Kristian C Anderson who was incredibly generous with the detailed information he was able to share with this intimate guestlist. It’s the reason we created this exclusive series — to connect leading global brands with influential, senior luxury travel advisors from our membership house.
“The Ritz-Carlton brand is synonymous with elevated service, and the excitement surrounding the two yachts launched to-date has been palpable. With Luminara, the third to be launched mid-2025, it was essential for us to connect our senior leadership with the brand to facilitate important two-way conversations about the market and opportunity. We know that the clients of our members will be very keen to understand the values and the experience they can expect from the Yacht Collection.”
“The intimate group size is an ideal platform for two-way discussions, meaning global leaders like Kristian can also gain insights and understanding of the requirements of the AU and NZ luxury traveller,” Burgdorf added.
Lead image: Nikki Gladding, Seb Seward, Anna Burgdorf, Kristian Anderson, Dani Galloway, Shannon Fogarty and Lisa Wright.
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